The Berry Latest 
Newsletter Issue: 1st Quarter - 2017

US Highbush Blueberry Council E-newsletter



Pet Foods are Big Business!  

Check out some of the latest trends.   Manufacturers are looking for high-quality, functional and popular ingredients for the latest pet foods.  And-- of course -- the pets got to like it too!


Pet food products capitalize on health messaging.   This includes antioxidants, urinary tract health and anti-aging. 


The term "Superfoods" can be seen on pet food products as well as other buzzwords including sustainable, ancient grains and of course -- humane.


Pet "Cosmaceuticals" containing blueberries are a new item in pet care and are growing in popularity.   Pet appearance and shiny coat are important goals for any pet owner.



This blueberry wrap emulates chef-inspired human dishes such as wraps, burritos and rugelach.




We are just back from the annual Global Pet Expo (GPE) held annually in Orlando, Florida.  

Five years ago at GPE we saw a few random blueberry products here in there.  Today -- blueberries are seen in all sectors of this $60 billion industry.    While pet foods account for half of this amount -- we see blueberries in snacks, treats, supplements and even pet cosmetics.

What's next?  More blueberries -- of course!


- Tom Payne
USHBC Food Industry Consultant



Superfoods and More

Wholestic, organic, ayurveda, biodynamics and other terms are all resonating in the pet food market.  If it is happening in the human food market -- can and will happen in the pet food market as well.


All That is Good!

Pet food manufacturers latch on to national pride, Manufacturers use terms like wholesomeness, and support of farmers. Again -- made with pride in the USA.

Blueberry Pet Foods Continue!

Pet foods with blueberries is here to stay.   Each year we are seeing hundreds of new products including blueberry fortified dog and pet foods and a rising number of pet treats and specialty diet foods with blueberries.


International Developments.

The blueberry pet food phenomena is not just a North American or European craze.   We are seeing blueberry pet products in Asia, Australia, and Mexico and South America.



The USA is by far the largest producer of blueberry containing pet foods, but Asia is coming on fast with major production in places like Thailand, South Korea and Japan.


USA Origin Importance.

North American produced pet foods are trusted around the world -- especially in Asian countries where there have been terrible food safety and ingredient scandals.   One large Asian pet food company proudly displayed a sign stating that no ingredients were from China!



Pet Food Additives! 

Blueberry puree, powders and fiber are packed in add-ons for pet foods.




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Published by the US Highbush Blueberry Council (USHBC)

Published by USHBC- c/o Thomas J. Payne, 865 Woodside Way, San Mateo, CA 94401 Copyright © 2017